Content is extremely essential for SEO services. And it is always going to be significant. In fact, it is one of the essential factors for search ranking. Given that it is the age of content bang churning out the newest trends in the government has become more convenient than ever. That being said, if you are looking for different ways to improve your search engine visibility, you might want to have a check to varying types of content that are making maximum impact.
It refers to the visual presentation of data or information. So you can say that it is a combination of knowledge and graphics. They are essential because:
- They are viewed more, shared more and thus liked more than other types of contents.
- Infographics shared and liked on different social media platforms get more exposure than that of other forms of content.
- You can utilize it to convey just about any concept or idea. They work great when you aim at communicating research, data, findings or statistics.
However, there are certain things that you need to retain while going for this option:
- Infographics might not always come cheap.
- There was a time when Infographics were wildly shared just for being mere infographics. This formula does not work anymore. That is to say, what your graphic designers create now needs to be unique and creative by all means.
- You might also want to consider new age conceptions like Gifographic. They are infographics that come with animated GIFs.
Considering Book Reviews
Online book reviews are a necessary discussion on books. You also get the opportunity to add your takes on the reviews. So, you get the opportunity to suggest impactful books or share your insights on the not-so-great ones. Book reviews are fantastic for your company promotion. This is because they help you find a niche as a thought-leader.
Your book review can be simple, yet straightforward. However, it can behave as complicated elements as well. As a beginner, you can consider the following pointers:
- Introduce the book in about five sentences
- Introduce the writer in another five sentences.
- Sum up significant points of the concerned book. Ensure that you employ no more than three sentences per point
- Talk about what you liked about the books in 5 sentences.
- Next, it is important to share about the elements that you did not want about the book. Try to limit your feedback well within five sentences.
- Would you recommend the book to others? Share your insights in another three sentences.
- Lastly, provide the link to the reviewed book. It can be your way to give the call of action.
Book reviews, as a type of content, is helpful when:
- Your targeted audience comprises of avid readers.
- You get to review pre-releases and new releases or arrange for a meeting with the author. It helps you to get established as a thought leader.
Writing How-to Articles
These articles pave an excellent potential for long tail searches. It is popular among those try long long-tail queries, such as “How to…” and how do I? “
To make it, you can begin by identifying a common issue which is relevant to your business and then offers a practical solution to it. You can try the following model:
- Discuss the problem
- Talk about the answer Next, explain every step of the answer that you have provided
- Summarize what you have discussed
- Put a conclusion, highlighting the advantages and drawbacks (if any) of your given solution
Remember that the more thorough your explanation is going to be, the better. You can introduce pictures, diagrams, and videos to your “How-To” blogs to make them more impact.