There are a few things that a website owner must know. This is true for the link building within a website. When you are new to it, you may have some hesitation, but soon you will find the usefulness of this activity. There are different SEO methods, and link building is one such method. The ways keep changing, and you must get guidance through any web development professional to know how you can go about building links. You will have to use the link building tools so that you get the links at proper places. You need to go through some research so that you know more about these tools.
The process of link building
Link building is getting the links from different websites to your site. When a hyperlink is used by the readers to navigate to your page on the virtual world, it is done by clicking on links. The search engines are there to crawl the websites for checking it at a different level. They check the links and the pages that the links are placed on. They crawl the links of a website and then work on the optimization process. There are various techniques so that the links are built. When you master the art of this SEO method, you will get to prepare high-quality links for your site.
Types of links
There are mainly two types of process for building the links. The built links and the earned links are these two types. When the manual process obtains the links, it is built a link that you get. The manual process includes guest posting from your site, email outreach, blog comments and various posting in communities. The earned links are those that you earn by spreading the good word around. There are instances when you let your audience know that the new contents or write-ups will lead to links. The audience may be the people from your email list, people following you on social sites and subscribers. These links are good for promotion of contents. The links are more awareness for your content.
Manual link building tools
Manual link building is the process where you help to find out new link opportunities. You may analyze and come about with the possibilities of new links. The tools fall into three categories. They are:
- Link index – The link index will be the backlinks that go directly to other domain or URL. These domains may hold some very useful information. Proper indexes of the links can analyze the prospect of these links.
- Tools for processing links – The tools do not keep their indexes. They gather the data and then analyze them and then process the data. This data is then used as proper and useful information.
- Outreach tools – These tools are also manual tools and depend on outreach. They help you when you want to perform and also manage the outreach at scale.
Search engines and links
The search engines use the links to get to new web pages, and they also get an idea of how well a page will rank for the links that it has got. The search engines crawl the pages of a website and then extract the content. They add these contents to the indexes and then decide about the quality of the pages. They check the content and also the number of links that are pointing towards this webpage from other websites. So the more sites connect to your website, the higher the rank that your website may get.
Building links by earning them
When you are aware of the link building process, you should also know that your site should have some value in it for you to get these links. Most often it is the home page where you get the links. There are blogs and research study or graphics and tools where you would like to build links. These parts of your website must, therefore, earn the link building, and for this, you must keep adding value to your page.