Whether you are a business owner trying to build a website for your business, or you are starting your own online website, there is a good chance that you have heard of SEO, Search Engine Optimization. This term describes a set of techniques that help to get your website ranked in the search engines. Just because your website has more views than another website, it does not necessarily mean that your website will be ranked higher in the search engine results. While there are a variety of different methods and algorithms that search engines use to rank websites, they are constantly changing.
In fact, you might even remember back in 2013 when there were more than 200 different factors that Google considered when ranking a website. This would take an incredible amount of work to make sure that every one of those 200 factors were taken into account. Fortunately, some of these factors play more important roles than others. So, by targeting certain SEO factors, you can get your website catapulted right to the top of the line. Below, you will learn about the most important on-page factors of 2017.
Every website or blog is going to have headings and subheadings. Headings and subheadings are enormously important for keeping your content organized and easy to scan. If you are using WordPress, the title tag is set as H1 and you won’t need any more H1 tags throughout the article. While the H1 tag is undoubtedly the most important, you should also consider using H2 and H3 tags as well.
There is no doubt that you will want to add images to your website at some point or another. Can you imagine visiting a website that has nothing, but long lines of text? You would probably feel like you were visiting a website back in the age of dial-up Internet. Images can prove to be very beneficial for webmaster, as well as visitors and search engines. While the search engine spiders will not see the image, they will see the code that is used to place the image on your site and this provides you with an opportunity to add pertinent keywords to the appropriate tags.
With this in mind, you should make sure that you use an appropriate quantity of images per page. And, you need to realize that each picture will give you an opportunity to add keywords and key phrases in the alt and title tags. Always optimize your image’s alt text and image title for maximum effect. While many webmasters will use the same phrase for both, it is a good idea to diversify as much as possible. This will give you the ability to use several keywords on a single page and reach even more people.
It is undeniably true that the title tag is one of the most pertinent for any webpage. And of course, the title will be beneficial for everyone involved. Visitors will be able to look at the page’s title and get a quick understanding of the page’s content and purpose. Search engine spiders will do the same, while simultaneously using the words placed in the title to rank your website appropriately within their search results. With this in mind, you should always make sure that your page has an appropriate title. It is in your best interest to try and add relevant keywords to the title tags. However, it is also essential to create titles with visitors in mind. Make sure the titles are totally understandable and optimized.
Search engine spiders will always pay close attention to your webpage’s URL. If you fail to utilize search engine friendly URLs, you are truly missing a major opportunity to further optimize your site. If you happen to utilize Word Press as your content management system, you can easily switch your URL structure. It is wise to use a layout that perfectly details the hierarchy of your website, so the search engine spiders will know exactly what they’re getting. It is also a good idea to ensure that your page’s title is clearly defined in the URL. Do not use a URL structure that gives each page an ID number.
When it comes to search engine optimization, some webmasters believe that linking is something that happens off of their website. Most will spend hours and hours building links to their websites, while ignoring the potential of internal linking. This is truly a major mistake and will result in a lost opportunity. Interlinking from one page to the next is highly recommended for many reasons. Internal links are nothing more than links from one of your pages to another page on your site. When linking to your own pages, you can use the HTML code to add your keywords in the title, as well as the anchor text.
This will also prove to be incredibly useful for your site’s visitors. By linking from one page to another relevant page, you will be able to convince consumers to click on the link and visit more than one page on your site. In the end, this will increase the amount of time each visitor spends on your site, while also increasing the overall value of your site.
According to search Quality Senior Strategist, Andrey Lipattsev, content plays the most important role in Google ranking. As the most vital Google ranking factor, content must be keyword-focused. However, the content must also be relevant to what you are trying to sell to Internet users. In the past few years, people have shifted away from this type of content and moved more towards relevant content, which must be written in a natural language. As the year unfolds, this transition will become more and more apparent.
According to a recent study conducted by Search Metrics, it was revealed that only 53 percent of the top 20 searches utilize keywords in their title tag. The findings also revealed that the landing pages with keywords in their H1 tags was only about 40 percent. Every year these numbers are falling at a steady rate, which “clearly demonstrates that Google evaluates content according to its relevance – not by the inclusion of individual keywords.”
Now, you are probably wondering what “relevant” looks like. Well, the only short answer to this question is comprehensive.