Building a website is undeniably easy. Nevertheless, it is vital to realize that there is a major difference between an ordinary website and a successful website. An ordinary website might be impressive in terms of layout and aesthetics, but it will never be successful and profitable unless the site is properly optimized for the search engines. With this in mind, it is absolutely pertinent to familiarize yourself with the most important off-page SEO factors of 2017. What off-page factors do you need to dedicate more time to this year?
Below, you will learn about these factors, so you can ensure your site continues its ascent to the top of Google’s search results.
Joining A Forum
When it comes down to it, off-page search engine optimization is mainly about building backlinks to your website. Nevertheless, off-page SEO is far more complicated than you could ever imagine. There is an abundance of practices and techniques that will be able to help you build links to your site quickly and easily. If you wish to obtain relevant backlinks from authority websites, you should definitely think about joining a few forums within your niche. Many forums will give their members the ability to place links in their signature. This will give you an immediate link back to your site and you may even be able to use one of your most pertinent keywords.
In some cases, you may even be able to post you link directly in the forum’s discussion. If your site is relevant and it answers a question asked by another forum member, this could result in an uptick in traffic to your website!
There is a major misconception that directory submission is dead and no longer effective. This is ultimately somewhat true, but not always. The effectiveness of links from directories depends solely on the directory in question. If you place your website in a directory that is full of spam, you can guarantee it will backfire or have no effect whatsoever. However, if you’re able to submit your site to one of the trusted directories, such as DMOZ, you can guarantee that you’ll see a major impact. It is always in your best interest to avoid paying for directory listings!
Over the past few years, webmasters have struggled to discover new techniques for building relevant links to their websites as quickly as possible. While no technique is perfect, it is safe to say that most webmasters prefer to rely heavily on guest posting. Guest posting can be a pain, since you’ll first need to obtain permission from the other webmaster. Nevertheless, this technique will give you the ability to pick and choose. This will ensure that links directing to your website come from high-quality, relevant websites and that your links will be impactful in the long run.
By using this technique, you will write a post for another website. In that post, a link to your website will be added. Both sides of the table will benefit. The other website owner gets a free post, while you’ll receive a valuable link to your site. Just remember that many webmasters will actually charge for guest posting.
Website content and SEO have both changed substantially over the past few years. Today, many websites utilize text, images and videos. Consumers are more impatient than ever before and many will refuse to read long lines of text. With this in mind, video can prove to be your best friend and it’ll prove to be beneficial for a wide range of reasons. By creating videos to promote your business, you will be able to keep your visitors entertained, while simultaneously using your videos to enhance your SEO progress. Substantially.
By making your videos available on Daily motion, YouTube and other video sharing site, you will be able to attract new customers and potentially build a new backlink. And of course, consumers may watch your video and then share it with their friends and family members through social media. With this in mind, it is truly in your best interest to create videos as frequently as possible.
Social Media Marketing
Social media marketing is a valuable tool for marketing and its best benefit is you do not need to be a professional SEO marketer to utilize it properly. In fact, anyone can participate in social media marketing, but it must be done in a manner that will draw awareness to your brand. There are several primary social media platforms that have proven to be extremely valuable in the marketing world, including Facebook, Twitter, LinkedIn, Instagram and Myspace.
It is highly recommended to take advantage of every opportunity to syndicate your webpage content and increase your visibility in the search engine results. You should consider social media platforms only as a channel for your brand’s content and voice. These channels provide business owners, webmasters and others with an outlet to reach new customers and existing customers. By engaging with on social media platforms, you will become more loyal in the eyes of your existing customers, which is very important to all businesses.
Believe it or not, every post on social media platforms provides more opportunities for you to persuade potential customers to invest in your products or services. Social media websites can also be utilized as a communication platform for new and existing customers. There are millions of people that sign into their social media account every day. In fact, these people would rather visit social media websites than check their email, because they allow them to interact with friends, family members and co-workers, along with meeting new people simultaneously. And of course, you need to realize that social media can lead to new relationships with other webmasters and new backlinks to your site!
Pay Per Click Ads
If you truly want to get the most out of your off-page optimization, you should consider pay per click ads. Just about every major search engine out there offers these types of services and they are really simple to understand. When a consumer searches for a product or service, they usually use a search phrase or different keywords. Well, when you sign up for a pay per click service if the keywords that the consumer search for matches the keywords that you have chosen, your website will appear in the ads above the search engine results. So, while your website will not be ranked number one, it will be listed above the top ranked website in the ads section.
When people click on this ad, they will be directed to your website where they can purchase products and services that your company offers. This can lead to increased revenue and it could also encourage others to build links to your site!